Luxury retail is thriving in Australia

- as could be seen by the lines of people on the footpath, queued up almost daily to get into Luxury stores in capital cities. The recent investment that Tiffany committed to in their new Sydney flagship store also implies confidence in the local market, and Paspaley had started a process to select a designer to upgrade their beautiful Martin Place Sydney flagship store, with a $10 million plus, budget.

High end luxury vehicle marques were also experiencing a great result - Rolls Royce predicted that their sales would increase by between 10-20 percent in Australia in 2019-20 and Lamborghini, Porsche and Ferrari also had a similar story. Upmarket furniture retailers, were generally also going from strength to strength, not only with imported European furniture, but also with high end Australian designed furniture.

So, does the 2020 Covid-19 disruption to Luxury retailing require us to completely rethink the strategies?