DIGITAL CITY

SYDNEY, NSW

“ It was an exciting time and we grew quickly. This featured store was mid-city with street frontage, but the store was on the lower level. DesignFocus created a bold entry that invited customers to ‘come on down’. Happy with this store”.

Rahim Nasab, Owner

Digital City was born at the forefront of Technology. DesignFocus created a retail environment that challenged the norm of Australian photo and electronics retailing.

The Digital City Group, headed by Mr Rahim Nasab, was at the cutting-edge of technology and unique in Australia, at that time.

Eventually, there were 15 stores in shopping centres or individual locations, throughout NSW. Display units were light timber finishes and frameless glass showcases with concealed lighting. Overhead lighting was bright and efficient, with low maintenance tiled flooring. White walls featured “Digital City Blue” bulkheads.

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