PORSCHE CARS AUSTRALIA
INTERNATIONAL CORPORATE IDENTITY ROLL-OUT
“Our thanks to you Peter, for your professional service in design and documenting for the Australian dealerships, to implement the Porsche CI program and seamlessly working with Michael Winkler at Porsche Cars Australia”.
Wolfgang Ungerer - Porsche AG, Head of Corporate Design
Adapting and implementing the new Porsche CI for Australia
Our commission with Porsche Cars Australia was to prepare new corporate identity (CI) designs, for every Porsche dealership in Australia - at that time.
Australia was one of the first countries outside of Germany, to adopt the Porsche CI program and Peter Rektor - DesignFocus, worked very closely with Porsche Germany to develop and refine the details of the program that hadn’t been fully resolved.
After both Porsche Germany and Porsche Australia approved our designs, we presented design packages, specifications and procurement options to the individual dealers, for implementation.
The DesignFocus team further developed, documented and constructed six showrooms and controlled the design of other dealers and their architects, to ensure the new look Porsche showroom identity criteria (CI) was respected.
