PORSCHE CENTRE WILLOUGHBY
W I L L O U G H B Y N S W
“Thank you Peter. The professional service you and the DesignFocus team provided in design and documenting this project and the meticulous staging to ensure we kept trading, achieved an amazing result. My team and I are very proud of the new showroom and facilities and our customers agree”.
Sean Lygo - Principal, Porsche Centre Willoughby
Implementing the new Porsche CI to an existing Willoughby Showroom
Peter Rektor and the DesignFocus team were commissioned directly by the dealer, to undertake the design and documentation to implement the new international Porsche Corporate Identity for this high-exposure, well known dealership, owned by the Sutton Group.
This involved extensive exterior alterations to accommodate the “curved drum” feature. The interior was significantly redesigned, visually enlarging the showroom by the use of full height glass walls to the offices, redesigning the staircase to the mezzanine level and opening up sightlines throughout
The showroom works and the upgrading of the onsite service centre were completed in several stages, that allowed the dealership to successfully continue to trade.
