Lighting and Atmosphere
The atmosphere of the store must be controlled, with light on the display groupings and shadow in between the display - when retailing larger items such as furniture - whereas, smaller items such as jewellery must have local individual lighting to illuminate the product in an intimate manner and create sparkle. Naturally each store’s requirements are different, depending on mood desired and product to sell.
Specialty lighting can also be implemented in conjunction with overall indirect ambient light for general illumination.